The Commonsense MBA: The Seven Practices of Enduring Businesses for the Entrepreneur by Richard M. Astle (Author)
Program Type: Audiobook | Version: Original Staging | Publisher: St Martins Pr | English | ISBN: 0312130414
For those contemplating a future as an entrepreneur, this work offers practical and inspirational advice. According to Astle, a successful entrepreneur, this work "is meant to encourage entrepreneurship." To that end, he draws upon his experiences to present down-to-earth advice. In the center of the book he explicates the seven practices of enduring businesses, emphasizing integrity, dependability, and putting people first among other factors. Helpful features of this work include a test to measure Entrepreneurial Quotient, a sample business plan, and a business start-up checklist. Recommended reading for entrepreneurs, present and potential, of all ages, this is appropriate for public and academic library collections.
Offering an ethics-based approach to succeeding in a small business, a successful business owner provides advice and encouragement for growing a business and argues that an expensive MBA is not necessary for success as a small business owner
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