25 апреля 2009 | Автор: Admin | Рубрика: Компьютерная литература » Програм-ние и разработка » Databases and SQL | Комментариев: 0
Joomla! Cash - Money-making weapons for your Joomla! website
PACKT Publishing | ISBN: 1847191401 | 2007-12 | PDF | 180 pages | 10 Mb
This book is a fast and easy must-read for anyone wanting to start a cash-generating Joomla! website.
Joomla! is an award-winning Content Management System (CMS) that will help you build websites and other powerful online applications. It is an open-source solution that is freely available to everybody. Joomla! is used all over the world to power everything from simple, personal homepages to complex corporate web applications. Out of the box, Joomla! does a great job of managing the content needed to make your website sing.
The emphasis of this book is towards business and online e-commerce; it will give you a valuable knowledge base on search engines, layout and design, implementing a shopping cart, marketing your website, affiliate marketing and more. You will appreciate the concise and straightforward method to set up a cash-generating website.
What you will learn from this book
Chapter 1 talks about the hype versus reality aspect of the Internet and clears away the "if I build it, they will come" myth. Also, it tells you that a Joomla! warrior should be disciplined and should learn all the skills to be successful. It explains the four P's required for efficient marketing: Product, Place, Promotion, and People.
Chapter 2, you will learn how to evaluate, adapt, improvise your plans, and overcome obstacles that keep you from achieving digital battlefield victory. You will learn about the importance of having marketing plans, creating marketing plans, and objectives for attaining a revenue generating Joomla! Site.
Chapter 3 covers the basics of SEO or search engine optimization, links and tags, RSS feeds, newsletters, and multimedia marketing.
Chapter 4, you will learn about web site analytics. You will see how to obtain critical data for your website as a basis for action using traffic and log analysis.
Chapter 5 will help you understand how to make your site visually appealing so as to generate traffic and revenue.
Chapter 6 will provide you with tips for generating revenue from your Joomla! site. You will learn how to generate revenue from Banner Advertisements, contextual, text-based advertisements, Affiliate ads, running your own affiliate program, and running Subscription-based Joomla! websites.
Chapter 7 will show you how to protect your investment, with a brief tutorial on Disaster Preparation for your cash-generating site.
Chapter 8 explains a few more cash-generating weapons: marketing your Joomla! skills and offering commercial templates.
This book is a fast and easy read, taking the reader from the inception of an idea, to a fully working cash-generating website built on Joomla!