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Скачать The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace бесплатно

The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace

Nitish Singh, Arun Pereira, "The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace"
Publisher: Butterworth-Heinemann 2005 | 176 Pages | ISBN: 0750678496 | PDF | 8.3 MB

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites



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