Yair Aharoni, "Globalization of Services: Some Implications for Theory and Practice"
Publisher: Routledge | 2000 | ISBN 0415226546 | PDF | 352 pages | 1.78 MB
In an era of accelerating change in the world economy, services are assuming greater importance for the economies of both developed and developing countries. As technological developments allow increasing tradeability of services, huge global firms are offering services across national boundaries. This important book explores the global impact of this economic phenomenon from both empirical and theoretical perspectives. A range of international authors, including both academics and representatives of major international organisations, offer contributions in two key areas:
* case studies covering a wide range of service industries, from consumer services, such as hotels and airlines, to professional business-to-business services.
* theories and paradigms of economic behaviour. The book questions whether traditional models developed with manufacturing industries in mind are applicable to the service sector, and suggests new directions for economic theory.
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