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Скачать Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and tourist destinations бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Eli Avraham, Eran Ketter, "Media Strategies for Marketing Places in Crisis: Improving the image of cities, countries and tourist destinations"
Butterworth-Heinemann | 2008 | ISBN: 0750684526 | 248 pages | PDF | 5,9 MB

Review
"In the last decade place image has become one of the most talked about concepts amongst politicians, economists and destination management professionals but it still needs greater exploration and analysis. Eli Avraham and Eran Ketter make a major contribution to that task in this timely book. Media Strategies for Places in Crisis is scholarly yet hugely readable and readily communicates the authors' command of their subject. This book is set to become a must have for anyone involved in place marketing, whilst likely to become a popular text on the burgeoning range of university courses in this field."
Professor Nigel Morgan, The Welsh Centre for Tourism Research, University of Wales Institute, Cardiff, Co-Editor of the best-selling book, Destination Branding: Creating the unique destination proposition

"This is an important book which gives a wealth of practical, well-researched communications advice to cities and countries in times of crisis. The authors' exploration of the impact of critical events on place image is sound, sensible and makes an important contribution to the field. Highly recommended reading for national, regional and city administrators."
Simon Anholt, Government Advisor and Author









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