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Скачать Advanced Theory and Practice in Sport Marketing бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Eric C. Schwarz, Jason D. Hunter, "Advanced Theory and Practice in Sport Marketing"
Butterworth-Heinemann | 2008 | ISBN: 0750684917 | 480 pages | PDF | 1,4 MB

'Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, students still need to understand theoretical concepts that underlie real-world situations. Advanced Theory and Practice in Sport Marketing breaks new ground in sport management pedagogy by providing both in-depth theoretical discussions and practical applications. This is a must-read for well-prepared future sport managers.' DR. RICHARD M. SOUTHALL, Director of the College Sport Research Institute and Assistant Professor in Sport Administration at The University of North Carolina-Chapel Hill, USA. 'Eric Schwarz and Jason Hunter have put together a fantastic book that can be used by students, faculty, and sport business industry professionals alike.' DR. BRENDA G. PITTS, Professor of Sport Marketing, Georgia State University, USA.









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