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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Behavioral Pricing
Publisher: Emerald | ISBN: 1845448170 | edition 2005 | PDF | 399 pages | 1,06 mb

In his book on Pricing, Kent Monroe (2003) opens with an old Russian proverb: “There are two fools in any market: One does not charge enough. The other charges too much.” That adage continues to be true. Sellers are unsure of how high a price is high enough. How much is too much. As a result, many companies still use simplistic formulae to determine their pricing structures rather than struggle with the problem of getting the price right.

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