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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Corporate Co-Evolution: A Politiical Perspective (Organization and Strategy) By Suzana B. Rodrigues, John Child
Publisher: Wiley-Blackwell 2008-05-19 | 240 Pages | ISBN: 1405121645 | PDF | 1.4 MB

Corporate Co-Evolution is a work of major scholarship that develops broad macro-economic principles of corporate strategy by examining and analyzing the history and growth of Telemig, a major Brazilian telecommunications company.


Analyzes the different domains of the corporate environment - economic, social, cultural and political - that impact on the evolution of companies

Traces the multi-level changes in a major Brazilian telecommunications company, uncovering the dynamics of change over the course of 30 years

Develops a broader contextual and historical perspective that enriches our understanding of today’s international corporate environment

Includes a general introduction to the complex political factors in the corporate environment that impact the growth of companies

Co-authored by internationally-renowned author and business consultant, John Child





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