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Intellectual Property for Managers and Investors: A Guide to Evaluating, Protecting and Exploiting IP
Publisher: Cambridge University Press | ISBN: 0521851068 | edition 2006 | PDF | 182 pages | 1,1 mb
No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.