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Скачать Why We Shop: Emotional Rewards and Retail Strategies бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Jim Pooler "Why We Shop: Emotional Rewards and Retail Strategies"
Praeger Publishers | 2003-11-30 | ISBN: 027598172X | 216 pages | PDF | 1 MB

Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years.

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