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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

The Well Timed Strategy: Managing the Business Cycle for Competitive Advantage by Peter Navarro
Publisher: Wharton School Publishing; 1 edition (January 13, 2006) | 272 Pages | ISBN: 0131494201 | PDF | 2.3 Mb

Most companies ignore one of their best opportunities for honing competitive advantage: proactively managing the business cycle and broader macroeconomic turbulence. In The Well-Timed Strategy, Peter Navarro reveals why the business cycle is an even more powerful P&L driver than you may realize, and demonstrates how it can be profitably managed.
Navarro distills a set of clear and compelling strategies and tactics for managing economic upswings and downswings, oil price spikes, currency crises, trade wars, and other severe macroeconomic shocks. Navarro’s "Master Cyclist" management principles address everything from inventory, production, and supply chains to marketing, pricing, acquisitions, and long-term capital investment. Navarro presents examples and case studies from around the globe, ranging from high tech to heavy industry, from Broadcom, Micron, and Cemex to Paccar and Xilinx, from Chinese entrepreneurs to large multinationals.
Clear, concise, and exceptionally readable, The Well-Timed Strategy makes complex business cycle strategy and tactics easy to understand–and even easier to act upon.





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