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Скачать Product Innovation: Leading Change through Integrated Product Development бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Product Innovation: Leading Change through Integrated Product Development
Publisher: Cambridge University Press | ISBN: 0521842751 | edition 2005 | PDF | 640 pages | 2,5 mb

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

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