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Скачать Dictionary of Marketing Terms бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Jane Imber "Dictionary of Marketing Terms"
Barrons Educational Series (2008-07-01) | ISBN 0764139355 | 600 Pages | PDF | 2.1 Mb

More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications.

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