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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Leif Edvinsson "Corporate Longitude: What you need to know to navigate the knowledge economy"
Financial Times Prentice Hall | 2002-07-15 | ISBN: 0273656279 | 224 pages | PDF | 1 MB

With the rise of the knowledge economy, the search for corporate longitude is on. The founding guru of Intellectual Capital knows where to find it, and here provides a compass for the entrepreneurial knowledge leader. Find out how intelligent-enterprising will set apart the new navigators of knowledge markets. Intellectual Capital is a combination of human capital -- the brains, skills, insights and potential of those in an organization -- and structured capital -- wrapped up in customers, processes, databases, brands and systems. It is the only meaningful way to gauge the potential energy of a company.

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