Wolfgang Grulke, Gus Silber "Lessons in Radical Innovation: Out of the Box Straight to the Bottom Line"
Financial Times Prentice Hall | 2003-03-20 | ISBN: 0273659480 | 320 pages | PDF | 2,7 MB
Lessons in Radical Innovation is about real people who took risks, who set themselves extraordinary goals against almost impossible odds. These are stories about out-of-the-box thinking; about passionate individuals and the different kinds of companies they created. This book provides a structured way to think about innovation and gives practical examples of how individuals are doing it. Share their ideas, attitudes and tools -- real world examples of real people making a real difference -- and build your own context for thriving as a business radical.
Innovation has become the economic religion of the 21st century. With today's markets changing at warp-speed, no existing business believes it has a future without a strong focus on innovation. Companies with bold leadership are attempting to create an open, tolerant culture in which innovation can flourish. They are using sound management tools and techniques to set up innovation processes. But all of this is not enough. They need radical innovators.
They need visionary individuals who are passionately proud of what they do. These business radicals are the activists who rock the boat, ruffle feathers and make a difference. This book will show you how.
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