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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Malcolm McIntosh "Living Corporate Citizenship: Strategic Routes to Socially Responsible Business"
Financial Times Management | 2003-02 | ISBN: 0273654330 | pages | PDF | 1,2 MB

Corporate Citizenship matters. It is no longer just a moral imperative - it is now smart business. Investors, consumers, employees and communities are demanding Capitalism with a Human Face - it is time to deliver some corporate soul. Companies have responded with a new way of talking about business, but is this just a facade behind which nothing has changed? Living Corporate Citizenship discusses these issues and examines the impact of eight major social responsibility codes, including the UN Global Compact. Contents include: Living corporate citizenship, Refining the debate: corporate social responsibility and corporate citizenship, the Boundaries of corporate citizenship, Developing corporate citizenship competence and working with NGO's, Linkages, convergence and change, What is the UN Global Compact?, Learning from company engagement with the Global Compact, the Future.

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