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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Peter Montoya, Tim Vandehey, “The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace”
McGraw-Hill | 2008-10-03 | ISBN: 0071597506 | 288 pages | PDF | 1,1 MB

The international bestseller-now updated for an even bigger, brand-savvy market
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Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
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Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

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