Nick Earle, Peter G. W. Keen "From .Com to .Profit: Inventing Business Models That Deliver Value and Profit"
Jossey-Bass | 2001-02-04 | ISBN: 0787954152 | 216 pages | PDF | 1 MB
It couldn't last forever?and it didn't. Finally, scores of e-businesses that once enjoyed astronomical capitalization in spite of their vague business plans, modest sales, and absence of profits have been called on the carpet. The experimental first era of e-business is over and now its time for the next, when companies will deliver customer value and make a profit or disappear altogether. Nick Earle, Hewlett-Packard's chief strategist for e-services, and Peter Keen, a respected strategy and business consultant, map the future of online business and describe the six key drivers that companies must master in order to survive the next era of e-commerce.
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