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David Seaman, “Dirty Little Secrets of Buzz: How to Attract Massive Attention for Your Business, Your Product, or Yourself”
Sourcebooks Trade | 2008-10-01 | ISBN: 2008-10-01 | 240 pages | PDF | 1,7 MB
Practice the Black Art of BUZZ
Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?
In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.
Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:
Enemies are more important than friends
A dog and a blog can increase repeat customers
Put MySpace, Facebook, and the social networking revolution to work for you
Google juice: hot links from highly rated sites
TV doesn't make you - you make you
Get ten thousand visitors for free through StumbleUpon
Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
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