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Patrick Forsyth "Marketing & Selling Professional Services: Practical Approaches to Practice Development"
Kogan Page | 2004-02-01 | ISBN: 0749440902 | 311 pages | PDF | 1,2 MB
"Copious in information, fundamental and practical in advice...a convincing and positive guide." -- Marketing Practice
Operating on the premise that professional services marketing is unique because of the intangible nature of the services, marketing consultant Forsyth offers advice to engineers, designers, lawyers, architects, and even other marketing consultants on the skills and techniques needed for successful marketing. He first describes the construction of the marketing plan and the types of communications used for marketing. He then describes the skills used in successful marketing, especially communication skills and client development.