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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

How to Write Successful Fundraising Letters
Jossey-Bass | 2008 | ISBN: 0787999083 | Pages: 336 | PDF | 9.74 MB

Write with confidence and reach your donors

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

* Gain insight into current trends in the field with updated cases, samples, and examples
* Access more content for small to medium NPOs with limited budgets and resources
* Learn the latest technology with new sections on typography and lay out


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