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Скачать Brand Choice: Revealing Customers Unconscious-Au and Strategic Thinking Process бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Randolph J. Trappey, Arch Woodside "Brand Choice: Revealing Customers Unconscious-Au and Strategic Thinking Process"
Palgrave Macmillan | 2005-09-03 | ISBN: 1403946418 | 336 pages | PDF | 1,2 MB


Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.

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