Iain Murray, "The Franchising Handbook: The Complete Guide to Choosing a Franchise"
Kogan Page | 2006-07 | ISBN: 0749445416 | 256 pages | PDF | 1,4 MB
Franchising is big business. Last year, 95 per cent of all franchisees reported profitability, making it one of the safest ways to start up a business. Given these statistics, it is not surprising that franchising is on the increase, both in popularity and profitability, as individuals are able to enter their chosen market with a proven brand and an established business strategy. "The Franchising Handbook" is a comprehensive and accessible guide for both franchisees and franchisors. It offers advice on the best way to choose a franchise, and is illustrated throughout with real-life case-studies, plus an A-Z directory of franchises arranged by each major market sector.
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