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Скачать Develop Your Marketing Skills бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Ruth Gosnay, Neil Richardson, “Develop Your Marketing Skills”
Kogan Page | 2008-11-28 | ISBN: 0749453958 | 176 pages | PDF | 1,8 MB

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

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