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Скачать Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

J. D. Frazer "Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash"
Wiley | 2005-11-21 | ISBN: 047174753X | 240 pages | PDF | 4 MB


Want to make money from your creativity? Here's how

If you're a blogger or podcaster, an artist or musician, or someone who creates any other type of online content and dream of earning income from your creative efforts, you have endless options on the Internet. But to seize them, you must become part businessperson€”a creative entrepreneur. If that thought intimidates you, you're not alone.

JD Frazer has been there, and he shares with you everything you must know about syndication, advertising, branding, merchandising, copyright protection, ethical considerations, how to attract consumers, and more. If you want to earn a living from what you create, here's what you need to do:

Make wise decisions that protect your intellectual property and your interests
Approach the subject of paying for content without alienating your audience
Understand the realities of self-syndication
Weigh the advantages and disadvantages of membership features on your Web site
Learn how branding and merchandising apply to your art
Be prepared for fame as well as anonymity, and the hazards of both
Recognize the ethical balance that exists between creator and consumer
Explore online resources that assist the creative entrepreneur

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