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Dick Stroud "The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies"
Kogan Page | 2006-02-01 | ISBN: 0749442581 | 320 pages | PDF | 2 MB
Drawn from original research, this work takes an international perspective of the subject of 50-plus marketing and includes insight--based on interviews--into how leading multinationals view the 50-plus market. Stroud provides marketers with the research, tools, and techniques needed to survive and thrive in our aging world.