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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Susan Horner, John Swarbrooke "International Cases in Tourism Management"
Butterworth-Heinemann | 2004-01-13 | ISBN: 0750655143 | 416 pages | PDF | 2,4 MB

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

* A wide-ranging collection of pertinent case studies from around the world.
* An ideal companion volume for both tutors and students of tourism.


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