Jonathan Reuvid “Business Insights: China: Practical Advice on Entry Strategy and Engagement"
Kogan Page | 2008-03-28 | ISBN: 0749450622 | 352 pages | PDF | 1,45 MB
Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity but how can businesses succeed? "Business Insights: China" gives you an overview of the corporate business achievements already made in China and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, "Business Insights: China" offers invaluable assistance for anyone looking to initiate or develop their business activities in China.
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