Kogan Page | 2006-07-28 | ISBN: 0749446897 | 221 pages | PDF | 1,5 MB
Welcome to the age of the retailer. With annual revenues of $60 billion, Procter & Gamble is the largest brand manufacturer in the world, yet its proceeds are dwarfed by Wal-Mart’s $285 billion in annual revenue. Brands no longer control the market—they are at the mercy of retailers.
Retailization is a call for brand managers to radically reinvent how they reach their customers. It provides brand managers revitalizing techniques that will redefine the way they think about and use marketing. Now in its third printing, Retailization has been translated into Japanese, Danish, Russian, and Chinese.
Enjoy this great book! Brought to you by SMIRK
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