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Скачать Bridging the Culture Gap: A Practical Guide to International Business Communication бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Penny Carte, Chris Fox “Bridging the Culture Gap: A Practical Guide to International Business Communication"
Kogan Page | 2008-08-28 | ISBN: 0749452749 | 192 pages | PDF | 1,04 MB

Review
"A timely guide to understanding and breaking down the cultural, language and business barriers that can spell the difference between success and failure...it could make the difference between closing that deal and catching the next plane home." -The Sunday Times "A practical guide for communicating and influencing across cultures. It uses authentic and interesting anecdotes, which help us understand out own culture, and other people's reaction to it in a business context. Altogether a worthwhile book promoting global understanding." Business Executive "Packed with real life case studies, cultural awareness scales, communication style tests and practical tips...the authors have experience of training thousands of managers with courses run in 50 countries, they certainly know their stuff. Sections are nicely laid out and easy to follow, with useful summaries at the end of each." The Weekly Telegraph "Easy-to-read, interesting and informative." Training Journal "The book covers a lot of ground well in seven chapters covering practical issues that include fitting into a hierarchy, presentations and making deals". Office Companion Magazine "Illustrates the importance of cultural influences via real-life client stories...the narrative style is direct and uncomplicated for clarity and cultural sensitivity...highly recommended." Choice "Will it help managers to become more sensitive to the influence of culture on management practices in general, and the communication process in particular? I believe so!" Leadership & Organisation Development Journal "A practical, insightful and well-written cultural guide. A great book for any international manager." Management Today "A timely guide to understanding and breaking down the cultural, language and business barriers that can spell the difference between success and failure...it could make the difference between closing that deal and catching the next plane home." The Sunday Times "A practical guide for communicating and influencing across cultures. It uses authentic and interesting anecdotes, which help us understand out own culture, and other people's reaction to it in a business context. Altogether a worthwhile book promoting global understanding." Business Executive "Packed with real life case studies, cultural awareness scales, communication style tests and practical tips...the authors have experience of training thousands of managers with courses run in 50 countries, they certainly know their stuff. Sections are nicely laid out and easy to follow, with useful summaries at the end of each." The Weekly Telegraph "As an American who has worked in Europe for the past 3 years, I find Bridging the Culture Gap to be a practical guide for communicating and influencing across cultures. The authors use authentic and engaging anecdotes, which will help readers to understand their own culture, and other's reactions to it in the context of everyday business." Gary Kuusisto, Director, European Learning & Development, The Gillette Company "This book gives you a practical insight into cross-cultural communication in business today, based in part on the Canning team's deep experience in training over 1,000 managers and specialists in a unique Franco-Japanese adventure. Every International professional should find food for thought in this book." Francois Foix, Human Resources Coordinator, Renault-Nissan "Full of real-life examples and practical advice which reflects the experience and skills of its masterful but unpretentious authors." Andreas Molck-Ude, Head of Africa and Middle East Division, Munich Re "Canning offers tough and intensive training, but brilliant results. I believe this book will do the same thing for anyone looking for success in cross-cultural business." Takashi Kashiwagi, Head of Global Regulatory Approvals and Marketing Support, Aventis Japan



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