a b c d e f g h i j k l m n o p q r s t u v w x y z    0 1 2 3 4 5 6 7 8 9 
а б в г д е ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э ю я 

Скачать Internet Marketing: Strategy, Implementation and Practice (3rd Edition) бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Internet Marketing: Strategy, Implementation and Practice (3rd Edition)
Publisher: Prentice Hall | Pages: 584 | 2006-08-31 | ISBN: 0273694057 | PDF | 6 MB

Product Description:

This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and streamlined content, increasing the marketing orientation of the text by decreasing technical background about the internet. New to this edition: a revised structure providing a clear sequence to the stages of strategy development and implementation; a new chapter on how the Internet can be used to vary the marketing mix; new chapters on the micro- and macro-environment for the Internet, providing a foundation for strategy development, strategy chapter has been updated to reflect latest thinking; greater detail on Internet marketing communications, including the latest techniques, such as pay-per-click search engines and viral marketing; new case studies; relationship marketing chapter now takes a CRM-oriented approach; new, four-color design to improve clarity.

No Mirrors Please


Посетители, находящиеся в группе Гости, не могут оставлять комментарии в данной новости.