Go Big or Go Home
Go BIG Media | 2006 | ISBN: 9781599712741 | English | 276 pages | 1 MB
Wil Schroter is a serial entrepreneur. At age 19, while a still a student at the Ohio State University, he began his first company, Blue Diesel, an interactive marketing agency serving clients such as Best Buy, BMW, and Eli Lilly. As CEO of the company, Wil grew Blue Diesel from his dorm room beginnings to over $60 million in capitalized billings in just over 5 years without investment. At the end of 2002, Wil sold Blue Diesel to Columbus-based, inChord, an advertising agency holding company. In 1997, while still leading Blue Diesel’s growth, Wil also co-founded Kelltech Internet Services a technology consulting company based in Cleveland, Ohio. Kelltech was sold three years later to GTCR, a venture capital company, for $10 million. In 2002, Wil and a number of internationally recognized artists formed Atomica, a non-profit organization dedicated to the education and exhibition of digital art. Today Wil serves as the Executive Director of the organization. In 2003, Wil joined Swapalease.com as its Chief Executive Officer to aggressively lead the company’s rapid market expansion. Since then the company has listed over $1 Billion worth of automotive leases on its Web site. Swapalease allows customers who want to get out of an auto lease to connect with customers who want to assume a short term lease with no money down. In 2004 Wil founded the Go BIG Network, an on-line portal that connects startup companies to investors, job seekers, advisors and service providers in real time. Wil is an avid writer and the author of two books as well as a nationally syndicated weekly news column entitled "Go BIG or Go HOME!" that appears in 42 major cities and reaches over 4 million professionals.
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