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Don Peppers, Martha Rogers
“Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism"
Wiley | 2008-02-08 | ISBN: 0470227540 | 320 pages | PDF | 1,1 Mb
How empowered customers and employees can be great for your business
When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. And when customers can share their experiences electronically with millions, customer trust becomes more than a catchphrase; it becomes a business necessity--and a divining rod for any company's success over the long term. Even change itself is no longer a constant; it is accelerating. No matter how great their product or service is today, tomorrow it will still be just another commodity, and tomorrow will come faster than it used to. Big or small, manufacturer or service firm, in today's technology-augmented business environment companies will have to know how to harness the power of their connected customers and networked employees. They need innovation, creativity, resilience, and leadership to produce not just quarterly numbers, but genuine shareholder value. This book provides them with the tools to get there.
Don Peppers and Martha Rogers are Founding Partners of Peppers and Rogers Group. They have delivered keynote addresses, workshops, and consulting projects for clients on six continents. Peppers and Rogers were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York. They are authors together of numerous books on business, marketing, customers, and strategy.
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