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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Value Sweep: Mapping Growth Opportunities Across Assets
Harvard Business School | 2002 | ISBN 1578514584 | English | 301 pages | PDF | 1.2 MB

The stock market routinely values corporate growth opportunities. But inside companies, managers struggle to quantify the value of growth initiatives and to align internal valuations with those in the financial markets.

Value Sweep is the first book to lay out a simple and transparent valuation method that works for the varied growth opportunities facing the modern corporation. Based on extensive research and years of frontline work within corporations, valuation and strategy expert Martha Amram takes readers beyond the numbers, providing a new lens and a better vocabulary for envisioning, understanding, and valuing growth across a wide sweep of assets-from mature businesses to those being reshaped by intellectual property and e-commerce. Rigorous, yet easy to use, this innovative approach allows managers to place diverse growth projects on a single "map" of value.


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