David A. Taylor, «Supply Chains A Manager's Guide»
ISBN: 020184463X | Publisher: Addison-Wesley Professional | Publication Date: 2003-09-26 | Number Of Pages: 396 | chm | 4,8 mb
In May 2001, Nike announced that it had lost sales in the preceding quarter because of problems in its supply chain. The amount of income lost was impressive: a cool $100 million. Three months later, Cisco Systems announced that it was writing down unusable inventory due to some confusion in its supply chain. The amount of its write-down was even more impressive: $2.2 billion. Isolated incidents? Only in terms of magnitude--supply chain failures are becoming increasingly common, and they are costing companies dearly. In addition to their impact on profits, problems in the supply chain have a devastating effect on stock prices, causing an average loss of $350 million in shareholder value with each reported incident. That's a steep price to pay for a single mistake. align="left">The flip side of this coin is that, as Dell and Wal-Mart demonstrate every day, getting the supply chain right can yield a tremendous competitive advantage, allowing new players to overthrow entrenched industry leaders. Why is the supply chain so important to success? Because it's the new frontier of business. Modern manufacturing has driven most of the excess time and cost out of the production process, so there is little advantage to be gained on the shop floor. But supply chains are still notoriously wasteful and error-prone, and they offer huge opportunities for gaining competitive advantage. The result is a fundamental shift in the nature of competition. The fight for market dominance is no longer a battle between rival companies.
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