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Скачать The Momentum Effect: How to Ignite Exceptional Growth бесплатно

The Momentum Effect: How to Ignite Exceptional Growth
Publisher: Wharton School Publishing | ISBN: 0132363429 | edition 2008 | PDF | 352 pages | 1,89 mb

One of the most frequent challenges that managers and executives face today is: How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore.

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