New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions
200 pages | Publisher: Springer | January 27, 2005 | English | ISBN-10: 0387232710 | PDF | 13MB
This is an authored book based upon a survey of a large number of companies on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development as well as advanced undergrad and graduate student taking courses in new product development of Management Science in schools of Business and Engineering.
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