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Скачать Prove It before You Promote It: How to Take the Guesswork Out of Marketing бесплатно

25 июля 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Steve Cuno, "Prove It before You Promote It: How to Take the Guesswork Out of Marketing"
Wiley | 2008-11-10 | ISBN: 0470381183 | 256 pages | PDF | 1,1 MB

Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplaceand how you can use that to your advantage.

Enjoy this great book! Brought to you by SMIRK



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