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Susan K. Jones, "Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing"
Maximum Press | 2008-11-01 | ISBN: 1931644691 | 400 pages | PDF | 3 MB
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.
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