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20 августа 2009 | Автор: Admin | Рубрика: Научная литература » Экономика | Комментариев: 0

Adrianus Pieter De Man, Geert Duysters, Ash Vasudevan, "The Allianced Enterprise"
World Scientific Publishing Company | 2001-11 | ISBN: 1860942903 | 144 pages | PDF | 5,6 MB

Provides an overview of the latest in alliance thinking. Describes such key issues as how to position a company in a network, how to develop an alliance capability, how to design alliance constellations, and much more.

"The book has some excellent articles, offering invaluable prescriptive insights for those of us mired in the world of interorganizational alliance relationships. While the book is flavored to address the needs of businesses, the insights imparted can easily be adapted for any alliance. Different authors from across the world have contributed to this book, thereby smoothly blending in international and cultural points-of-view. Worth reading." - reader's review.

Enjoy this great book! Brought to you by SMIRK


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