Competing in the Information Age: Strategic Alignment in Practice
Publisher: Oxford University Press | ISBN: 0195090160 | edition 2006 | PDF | 433 pages | 17,29 mb
Despite its uninviting title, this useful guide provides the "senior executive" with strategies for making important decisions about information technologies (IT), even when some of the specific issues may be clouded in jargon, technical uncertainty, or corporate politics. The essays in this collection attempt to separate these outside factors from the basic business issues surrounding IT. Competing in the Information Age helps senior management focus on long-term good policy, define the ultimate value of IT--both including and excluding cost, understand the far-reaching impact of electronic commerce, and manage IT issues around organizational goals.
Although the presentation is a bit dry and academic at times, the authors do attempt to provide realistic examples from successful practitioners in business. Managers who see that their company's competitiveness is hinged on information technology, but who are fearful or uncertain about how to align that vision with everyday practice will benefit from this book.
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