Rajagopal (Author) "Marketing Dynamics (Theory and Practice)"
New Age International | English | 2009 | ISBN: N/A; EAN: 9788122419429 | 424 pages | PDF | 2,3 MB
This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working managers may find this book interesting as many best practices and corporate strategies have been analyzed throughout the discussions. By applying such ideas as consistency, integration, and leverage, managers may learn, as how bunch of marketing strategies fit into the needs of the marketplace, the skills of the company, and the vagaries of the competition. Finally, this book attempts in aligning the theory and practice of marketing dynamics in a firm.
About the Author(s):
Dr. Rajagopal is Professor of Marketing at Monterrey Institute of Technology and Higher Education (Instituto Tecnologico y de Estudios Superiores de Monterrey - ITESM) in Mexico City and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also associated with many national and international organizations of repute in various capacities. He teaches Competitor Analysis, Marketing Strategy, Advance Selling Systems, International Marketing, Services Marketing, New Product Development and other subjects of contemporary interest to the students of undergraduate, graduate and doctoral programs. Dr. Rajagopal holds masters and doctoral degrees in Economics and Marketing respectively from Ravishankar University in India. His specialization is in the fields of Marketing Management, Rural Economic Linkages and Development Economics. He has to his credit 25 books on marketing and rural development themes and over 300 research contributions that include published research papers in national and international refereed journals. He has imparted training to senior executives and has conducted over 50 management development programs. His research contributions have been recognized by the Government of Mexico and he has been awarded the status of National Researcher (SNI-level II) since 2004.
Understanding Competitors and Competition
Innovative Marketing Strategies.
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