Michael Levine, "Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke"
Harper Paperbacks | 2008 | ISBN: 0061438529 | 368 pages | PDFs | 11,1 MB
The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work
Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.
Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.
Summary: Great - workable - ideas!
Guerrilla PR 2.0 has some incredibly simple, easy-to-apply ideas for really making progress on the PR front. Very helpful book. And, it's a very quick read. Highly recommended for anyone who owns a small business. I own a small consulting firm, and the ideas I took away from the book have more than paid for the price of the book (way more!). A must read.
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