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Скачать Tricia Sheffield - The Religious Dimensions of Advertising бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Социология | Комментариев: 0

Tricia Sheffield - The Religious Dimensions of Advertising
Palgrave Macmillan | 2006 | ISBN: 1403974705 | Pages: 208 | PDF | 5.03 MB

This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.



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