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25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Социология | Комментариев: 0

Tony Wilson, "Understanding Media Users: From Theory to Practice"
Wiley-Blackwell | 2008-09-16 | ISBN: 1405155671, 1405155663 | 232 pages | PDF | 1,2 MB

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the “active audience” at the core of media studies.

*examines the relationship between media and audiences by one of the world’s leading media scholars

*provides a history of media effects’ and an overview of the current analytical approaches that constitute media reception theory

*charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies

*concludes with additional insights into the future of media reception in a global age

Enjoy this great book! Brought to you by SMIRK



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