a b c d e f g h i j k l m n o p q r s t u v w x y z    0 1 2 3 4 5 6 7 8 9 
а б в г д е ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э ю я 

Скачать Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan (Tracking Globalization) бесплатно

25 апреля 2009 | Автор: Admin | Рубрика: Научная литература » Социология | Комментариев: 0

Roddey Reid, "Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, And Japan"
Publisher: Indiana University Press | 2005-12 | ISBN: 0253346673 | 310 pages | PDF | 1.78 MB

A tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In Globalizing Tobacco Control, Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; "social marketing" techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.



No Mirror Please!


Посетители, находящиеся в группе Гости, не могут оставлять комментарии в данной новости.