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Person-to-Person-to-Person: Harnessing the Political Power of Online Social Networks and User Generated Content
IPDI | 2006 | ISBN: 9640198702728 | English | 112 pages | PDF | 3.4 MB
What's a campaign, non-profit, or advocacy group to do when the public wants individualized, interactive, on-demand content thisveryminute? The good news is that the tools for building active social networks already exist. They are surprisingly affordable, and they seem to work well for both national movements and small, local campaigns. Person-to-Person-to-Person takes what you already know about human nature and incorporates the concepts in an affordable, tangible way into strategy.